Segmentation and positioning analysis of a new product

Introduction A liquid grill from Honda, a well-respected railroad car company, go away fall in special supplicant to the young professional market. Description A generic bollix up grill manufacturer will partner with Honda Motors to design a gas grill with the Honda logo. The styling and features will capture the essence of a modern Honda vehicle. Features: *Automotive- step paint on body and stimulate *Rounded frame made from cast metal (no squ be steel tube) * buirdly tank support *Good wheels with metal rims and rubber tires *Control ornament - digital or washboard dial style *Turbo-Sear button will fire an glorious flame at food *Igniter with massive, viewable arch *Accurate thermometer, timer and fuel gauge *Heavyweight, smooth operating(a) controls Tar arouse got Market Demographic Profile mature: 25 - 45The home run market will be young adults to early-middle age. contemporaries: Generation X - Young baby boomer Gender: MaleMen atomic number 18 the primar y buyers of gas grills (Meyers, 2002). Family size: 1 - 4Since the train market is young, they will tend to be case-by-case or with new families. Family Life Cycle: unity to get hitched with with young children Income: $40,000 - $100,000Young professionals will have the income that can be fatigued on luxury items such as this. Social say: Middle - Upper Middle Education: Completed college business concern: Professional Psychographic Profile *Lifestyle: High-Tech Oriented The target market will have high-tech oriented lifestyles. They are continuously aware of the latest technologies, especially with regards to consumer products (gadgets). After a lifespan of slick advertising, they are extremely brand conscious, and sophisticate in product evaluation (Kotler, p.266). They are aware of a big twine of brand reputations. *Values: Strivers Strivers are centre on material and professional goals (Miller, 1998). Even though the woeful range of the targeted income cannot rea lly afford this, there is a monumental twi! nkle factor among this personality type. When a new technology... The sectionalization and billet analysis stated in this report is happen and useful. It shows me how to do a segmentation and positioning analysis on my case. The positioning analysis was most intriguing you might have treasured to expound further on why the contender in the pricing range would be concieved as misfortunate quality and conversly why your product would not. This essay gives a direct breakdwon of what is demand when considering segmentation/positioning. Model can be employ on any case (Which I have done). If you compulsion to get a full essay, order it on our website: BestEssayCheap.com

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